SocialGen - Director and Founder
Jeff Yang is the founding director of the world’s leading B2B Social Sales & Marketing Enablement agencies and has served as the Head of Digital with Australia’s most awarded digital marketing agencies. Today, Jeff works with dozens of globally recognised brands such as American Express, IBM and Hewlett Packard and trains hundreds of B2B professionals on how to use social media to grow their personal brands and promote their businesses online and generate qualified business opportunities. Jeff is a pioneer in the B2B Social Selling & Enablement space across Asia Pacific and is a valued mentor on this topic. He contributes regularly to entrepreneurial organisations such as The Entourage, Business Blueprint, Australian Computer Society, Hong Kong Trade Development Council, and the Taiwan External Trade Development Council. Jeff is passionate about B2B Social and loves to share his experiences on how to use professional social networks to generate measurable and profitable outcomes for startups and established organisations alike.