Betty Andrews

Cntnt and Crtv - Founder | Creative & Content Strategist | Presenter/Host/MC

About Betty Andrews

Whether you’re after a content strategist, speaker for your event or a copywriter – Betty Andrews is your woman.

One bow and a few strings.

– When it comes to content strategy and copywriting, Betty is a trained journalist, with 13 years’ experience in business and marketing. She loves a data-backed brand storytelling and strategy, fuelled by a whole lot of creativity. Wealth of experience working with top-tier organisations such as Weight Watchers, to Lidl, Logitech, LVMH and everything inbetween, helping them tell their story with impact.

Betty is passionate about changing the world for women. She is the founder of social enterprise Hstl&Hrt, which is a platform to connect women with the coach they need to change their life or business. All profits from Hstl&Hrt are donated towards rescuing women from poverty and abuse.

"Sarah is one of the most creative and driven people I know, stopping at nothing to get the task at hand finished on time; she isn't happy unless she is exceeding expectations for her co-workers or clients. I have no hesitation in recommending Sarah to any brand or agency looking to extend their social media/ creative offering." Ruth Haffenden - Managing Partner, The Works / Daresay - Content Agency of the Year - CX Design agency of the Year - Women in Media 2019

About their skills

Services provided by Betty Andrews and her team at Cntnt and Crtv:

Content Strategy – It all begins with a data-backed strategy. Maybe you want to launch a new product, or create a strategy for your existing business? Whatever it is, the way you tell your story online can make all the difference.

Copywriting – We just LOVE telling brand stories. Whether it’s website copy, social media, EDM’s or any of that other magic – we’re crazy for it. We’re also really good at it, so let’s have chat about what you need.

PR & Marketing Strategy – A PR strategy is one of the most important things for your business. It considers the business’ plan and ‘asks how do we want the brand to be viewed?’  It helps your business to communicate across the media, in and outside of the organisation, community and stakeholders. We have years of experience crafting impactful PR strategies which help brands with relationship management, brand awareness and press coverage, to build credibility.

Internal Comms Strategy – When people consider their comms strategies, they rarely put their internal comms as a priority. But how you talk to your people will be reflected In how your employees to talk to your clients. From top-tier corporates, to startups, we’ve created blue-print strategies for companies which improve employee engagement, cultural alignment and employee advocacy.

Get with us, to help create yours today.


Fee structure: By day


Key skill areas

  • Business and content strategy
  • Copywriting
  • Influencer strategy and management


Available to work in

  • Australia